🧩 Project Overview

Kybird, a growing lifestyle and fashion brand, collaborated with Monsoon Family Café & Restaurant to create a unique cross-brand campaign aimed at enhancing local engagement and creating a fresh brand experience for customers from both verticals — fashion and food.

🎯 Goals

• Strengthen Kybird’s brand visibility in the Durgapur region
• Create a trendy, youth-focused campaign with lifestyle appeal
• Drive customer engagement through collaborative social media content
• Increase footfall at both Kybird outlets and Monsoon Family Café

📸 What We Did

• Themed Photoshoot at Monsoon Café with Kybird’s apparel to showcase a casual, hangout-friendly vibe
• Created an Instagram Reel Campaign combining food and fashion, promoting Kybird’s collection in a lifestyle setting
• Cross-posted content on both Monsoon and Kybird’s social media platforms
• Offered a special in-store discount for customers visiting both outlets within a week
• Designed a limited-time combo offer for café customers featuring a Kybird voucher with each bill above ₹500

🚀 Results

• 💥 Reached over 35,000+ local users in 7 days through Instagram & Facebook
• 📈 Generated a 15% increase in café footfall during the campaign week
• 🤝 Helped Kybird attract new Gen Z and millennial shoppers through lifestyle storytelling
• 👗 Created a brand association that merged fashion with food, increasing recall value for both brands

🎤 Client Feedback

“The campaign with Monsoon gave our brand a fresh identity in Durgapur. We loved the aesthetics, the ideas, and the execution. The buzz it created helped us connect with a new set of customers in a fun and authentic way.”
— Team Kybird